Perth City Centre Management
City Centre Management is now considered essential to protect
and improve the vitality and viability of town and city centres in
the UK. In Scotland, many towns and cities have city centre
management in place to provide an essential focus for identifying
the needs of the city centre and driving initiatives forward.
The importance and value of city centres as places where people
meet, work, shop, do business and enjoy leisure is now one of the
major issues being addressed by government and local authorities.
Competition from out-of-town centres and traffic congestion has,
amongst other things, gradually eroded the quality of life and
economic viability of many city centres. These issues are currently
being addressed by the Scottish Government, which is supporting the
regeneration of our cities and towns through planning guidelines
and Business Improvement Districts.
Perth City Centre Management is a member of the Association of
Town Centre Management (ATCM) which is a body of public sector
professionals and private sector business people dedicated to
promoting the concept and assisting in the implementation of town
centre management..
The Aim
"To sustain and improve the quality, vitality and viability of
Perth city centre for all users through the concerted action of key
stakeholders in co-operation with the community".
Key Objectives
- Building relationships and improving communication with
partners
- Continued marketing, events development and promotion of
Perth
- Continued business development and training for city centre
businesses
- Monitoring and evaluation of the city centre
- Continued development of Safer Cities Initiative
Perth City Centre Management's key objectives form the basis of
its Action Plan which is prepared by the City Centre Manager.
Perth City Centre Action Group
The City Centre Manager liaises closely with Perth City Centre
Action Group which represents the interests of the city centre
area.
The Action Group which comprises a cross section of business and
community interests assists with the representation of the whole
community in Perth city centre. The main purpose of the group is to
aid in the exchange of information and ideas affecting the
prospects of Perth city centre and foster better understanding and
co-ordination between public and private interests. In addition the
group may initiate and action proposals which it feels are
important to the wellbeing of the city centre.
Perth City Centre Management Function
Perth City Centre Management is part of Planning and
Regeneration, Perth & Kinross Council. It is also supported
through the retail sector in Perth, namely Boots the Chemist
and St John's Shopping Centre, and a range of smaller
businesses.
