The Perthshire Brand
Last updated | 03/05/2010
Perthshire is a traditional and distinguished area
of Scotland . As
the old capital of Scotland , the
area has strong royal links - Scone Palace , Stone
of destiny, Loch
Leven and Queen's view. It
also has an elegant and historic city centre with many independent
retail outlets and a range of quality eating and drinking
establishments. Perthshire is also home to leading Scottish
brands.
However, Perthshire is also an
evolving and spirited area, hosting Scotland's largest music
festival, containing a thriving and developing city centre and home
to pioneering companies within major growth areas.
It is the combination of
tradition and history with spirit and progression that makes
Perthshire distinct. This unique combination offers a stirring and
exhilarating experience for tourists, rouses pride in residents and
offers an inspiring environment for businesses.
The Perthshire brand is a shorthand way of
saying that Perthshire is beautiful, successful, rural-metropolitan
and modern. The brand and its visual identity celebrates a
real place- Perthshire, with its own rich history, traditions and
bright future.
The Perthshire brand is specifically designed to endorse
high-quality products, services, organisations, promotions and
attractions throughout the Perth & Kinross area. Careful use of
this visual identity will enhance Perthshire's profile and attract
investment.
For more information on the Perthshire brand, browse the brand
pages where you will find all the information you need on why
Perthshire is the perfect place to live, visit and do
business.
