The Perthshire Brand
Last updated | 01/05/2009
Perthshire is a traditional and distinguished area of
Scotland
. As the old capital of
Scotland
, the area has strong royal links -
Scone
Palace
, Stone of destiny,
Loch Leven
and Queen's view. It also has an elegant and historic city centre with many independent retail outlets and a range of quality eating and drinking establishments. Perthshire is also home to leading Scottish brands.
However, Perthshire is also an evolving and spirited area, hosting Scotland's largest music festival, containing a thriving and developing city centre and home to pioneering companies within major growth areas.
It is the combination of tradition and history with spirit and progression that makes Perthshire distinct. This unique combination offers a stirring and exhilarating experience for tourists, rouses pride in residents and offers an inspiring environment for businesses.
The Perthshire brand is a shorthand way of saying that Perthshire is beautiful, successful, rural-metropolitan and modern. The brand and its visual identity celebrates a real place- Perthshire, with its own rich history, traditions and bright future.
The Perthshire brand is specifically designed to endorse high-quality products, services, organisations, promotions and attractions throughout the Perth & Kinross area. Careful use of this visual identity will enhance Perthshire's profile and attract investment.
For more information on the Perthshire brand, browse the brand pages where you will find all the information you need on why Perthshire is the perfect place to live, visit and do business.
