Using the Brand
The Perthshire visual identity is specifically designed to endorse high-quality products, services, organisations, promotions and attractions throughout the Perth & Kinross area.
In addition celebrations, festivals, markets and promotions for events held within Perthshire, but which are designed to attract visitors and investment from outwith the area, may use the Perthshire visual identity.
Benefits
Perth & Kinross Council and its partners acknowledge that the name "Perthshire" is a positive asset when promoting the very best the area can offer visitors and investors.
By using the Perthshire brand for your business or event you are giving an endorsement of quality and demonstrating to those who see it that you possess the values and personalities that encompass the Perthshire brand.
When people see the Perthshire brand they can rest assured that the business, product or event that is so labelled will deliver a high quality experience and performance.
The benefits of using the Perthshire brand are best demonstrated through cases like those below, view the full list of brand testimonials on the right of the page.
Alastair Dorward, President, Perthshire Chamber of Commerce
A strong brand is increasingly important in an ever more competitive marketplace. The Perthshire brand can help local companies gain a competitive advantage by providing an attractive visual identity that enables them to draw on and link into the positive attributes of Perthshire."
Andrew Fairlie, Gleneagles Hotel
With an ever increasing interest in the provenance of food it is important to differentiate and identify where your products are coming from. The Perthshire brand is the perfect tool to deliver this as it provides a visual identity which is directly associated with Perthshire and the wealth it has to offer in food and drink.
Sam Morshead, Perth Racecourse
Perth Racecourse has been voted the Best Small Racecourse in Scotland and the North East and hosts an extensive calendar of meetings that attract visitors from all over the UK and Ireland. A recent Economic Impact Study revealed that Perth Racecourse contributes £28 million p/a to the Perthshire economy. I have no doubt that our use of the valuable Perthshire brand has contributed significantly to this figure.
Doug Ross, Tullibardine Ltd
"Tullibardine Single Highland Malt Scotch Whisky is a distinctive whisky that draws on the pure water and clean air of Perthshire. The Perthshire brand helps us to emphasise our connection to an area that has a well deserved reputation for quality food and drink".
Athole Murray Fleming, Athole Design
To me, the Perthshire brand is all about promoting the name and idea of Perthshire so that people think about visiting or doing business here. We enjoy living and working in Perthshire and the brand enables us to play a small part in enhancing the area's profile and image. We would actively encourage companies to use the brand where possible to inform, tell and remind the greater population about Perthshire.
Obtaining the Brand
Perth & Kinross Council own the copyright for the Perthshire visual identity. For permission to use the visual identity please complete the request form included in the
brand guidelines (PDF: 1 MB) or contact Economic Development below;
Tel: 01738 477940
email:
economicdev@pkc.gov.uk
