Perthshire Brand Personality
Last updated | 20/10/2007
How do we want the Perthshire brand to be perceived? What personality traits would we like our target audience to associate with Perthshire? What would we like them to say about the brand?
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Warm & welcoming
- Perthshire is a friendly place where you always receive a warm welcome, Perthshire has a close and friendly business community
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Genuine
- Perthshire offers an authentic experience, Perthshire businesses are open and honest which generates trust in their products and services.
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Natural
- Perthshire is a very clean, fresh and pure area, A stunning setting and high quality environment for living, working or exploring.
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Individual
- Perthshire has something different to offer than other areas of
Scotland
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Dynamic
- Perthshire is an area that is evolving and changing while still holding true to it's historic roots
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Confident
- Perthshire is true to itself and doesn't dilute its product offering
