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Mental health and wellbeing campaigns

Find out about the different campaigns to raise awareness of mental health and wellbeing, tackle stigma and discrimination, and to bring about change.

Ongoing campaigns

See Me Scotland - See Me is Scotland's programme to tackle mental health stigma and discrimination. Perth & Kinross Council works with See Me Scotland to commit to being a mentally healthy employer, using the See Me Action Plan (PDF) [255KB] to help create a supportive workplace for all. The initial survey responses can be viewed here (PDF) [1010KB] . In 2017, Perth & Kinross Council employees took part in the Pass The Badge campaign which encouraged people to have conversations about mental health and to share the statistics that:

  • 1 in 4 people will experience a mental health issue;
  • 9 out of 10 of these people will experience stigma in relation to mental health.

Mental Health Awareness Week - The annual campaign from the Mental Health Foundation, Mental Health Awareness Week, will takes place Monday 13th - Sunday 19th May and this year's theme is Body Image: How we think and feel about our bodies.

Scotland All Strong and Live Active will be delivering lunchtime training to PKC employees on how physical and mental health are linked. Staff from the P&K Health and Social Care Partnership has been delivering Scotland's Mental Health First Aid to members of Andy's Man Club.

Later in the year there will also be publicly available training that focusses specifically on mental health issues affecting the LGBT+ community, a community that can be particularly vulnerable to poor mental health as highlighted in the LGBT in Britain: Health Report from Stonewall last year. There will also be an awareness raising session on how eating disorders can manifest, the symptoms they present and the effects they can have on daily life. Mental health and suicide prevention training is available throughout the year for all members of the public: for details on all training, see Mental Health and Wellbeing training opportunities, or email

As part of the Health and Wellbeing Programme, Eloise Vajk of the P&K Health and Social Care Partnership was interviewed by Heartland FM on the Five Ways to Wellbeing. You can listen to the interview online via Heartland FM's Soundcloud account, along with other interviews from the Health and Wellbeing series.

Mental Health Foundation materials will be made available in schools to highlight to pupils how body image can affect them, with attention drawn to the #BeBodyKind social media campaign. The Foundation will also be publishing reports throughout the week on its findings on body image in the UK. The reports can be accessed through the Mental Health Foundation website and their social media channels.

A new resource that was piloted in North Ayrshire has recently been made available called My Body My Way, which can be used with primary school children aged 9-11 to explore what body image is, explain what influences our body image and promote positive body image and wellbeing. It is run over 3 sessions and contains free-to-use facilitators guidance, children's workbooks and a parents infosheet. It can be accessed through the I-ROC Wellbeing website, and as part of the Mental Health Awareness Week 2019 online resources leaflet (PDF) [471KB] .

Suicide Prevention Week - National Suicide Prevention Week aims to raise awareness of suicide, encourage people to talk about mental health and wellbeing openly, and provide information about agencies that offer support. In many cases, help and support from communities can make a real difference and save lives - as reflected by the key message of Suicide Prevention Week 2018; "Working Together to Prevent Suicide."

This year Suicide Prevention Week took place between Monday 10th September and Friday 16th September. View a list of the events that were part of the campaign in Perth and Kinross, and read the report (PDF) [1MB] about how the week went.

Wellbeing Campaigns Calendar 2018 - PLUS Perth have created a calendar (PDF) [576KB] to highlight the Wellbeing campaigns taking place in 2018.

Scottish Mental Health Football League - McDiarmid Park in Perth will host the first meeting to establish a Scottish Mental Wellbeing Football Association on World Mental Health Day. The Scottish FA hopes the establishment of an affiliated association will allow mental health wellbeing football to flourish within its Para Football Strategy. Currently 2 teams from Saints in the Community participate in the Scottish FA Mental Health and Wellbeing League fixtures each month and regular coaching sessions are offered at McDiarmid Park for anyone who might be interested in taking part. Contact the Saints in the Community Team on 01738 459095 for more information.

Last modified on 21 February 2023

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