Perth and Kinross Council is taking new steps to strengthen its support for local businesses and drive economic growth.
The Economy and Infrastructure Committee endorsed the Perth and Kinross Economic Action Plan (2025-2030) earlier this year.
It builds on national and regional frameworks—the Scotland National Strategy for Economic Transformation and the Tay Cities Prospectus for Regional Growth (2025-2035) and sets out a clear roadmap for how the Council and its partners will grow a stronger, greener and more sustainable economy over the next five years.
The plan places an emphasis on practical, targeted investment and new mechanisms to support business growth.
The Council has now agreed to establish new supports for businesses: a Cross-Service Officer Group to ensure joined-up support across departments, a bespoke Customer Relationship Management system to better understand and respond to business needs, and appoint dedicated Business Lead Officers to support high-growth companies and inward investment opportunities.
The Economy and Infrastructure Committee backed plans when it met on Wednesday.
These actions are backed by significant financial commitments.
The Council has allocated £7 million in new funding to expand its Commercial Property Investment Programme, enabling the development of employment land and small business units across Perth and Kinross. This investment will help meet rising demand from local businesses looking to expand or relocate, and create new opportunities for entrepreneurs and job seekers.
Councillor Eric Drysdale, Convener of the Economy and Infrastructure Committee, said: "This is more than a strategy—it's a commitment to action.
"By investing in the infrastructure, services and relationships that matter most to our business community, we're laying the groundwork for long-term prosperity. We have a diverse economy and supporting local businesses means supporting local jobs, innovation and resilience. It's good for our economy, and it's good for our residents."
The Council is also enhancing its promotional efforts through the Invest in Perth brand, continuing successful grant programmes, and deepening engagement with business networks such as the Perthshire Chamber of Commerce and Federation of Small Businesses.
These efforts are designed to showcase local success stories, attract investment, and ensure that business support is aligned with the region's growth priorities.
Councillor Drysdale added: "Perth and Kinross has strong business survival rates and the highest growth potential in the UK, according to the Growth Flag Annual Report 2025.
"Our proactive approach will help unlock new opportunities, strengthen community resilience, and ensure that economic growth is shared across the region."